How Love Wellness increased their CVR by 44% and increased their digital ad spend by 80% after partnering with Sharma Brands
A New Site, A New Strategy, New
Landing Pages, New Ad Creative,
And More.
A New Site, A New
Strategy, New
Landing Pages,
New Ad Creative,
And More.
How Love Wellness increased their CVR by 44% and increased their digital ad spend by 80% after partnering with Sharma Brands
Sharma Brands provided website strategy, design, copywriting, and development for both desktop and mobile for Love Wellness’s new site. We designed every page down to their 404, introduced new branding elements, pop-ups for email and SMS, and a new tech stack to power their site.
WEB DESIGN AND DEVELOPMENT
Sharma Brands produced dozens of static, video, and gif ads for multiple campaign and evergreen strategies. We deployed new creative styles and offers ahead of Black Friday/Cyber Monday which increased sales. We iterated on format, channel, and offer to identify high performing variants that helped their brand reach new revenue milestones and goals.
Sharma Brands audited their existing store and through the website redesign process introduced best new practices across UI/UX and accessibility while prioritizing CVR.
Sharma Brands added new tech and tools to supercharge the Love Wellness store. We migrated them to Rebuy + Okendo, added a custom interactive bundle builder to boost AOV, and got them using Elevar for conversion rate tracking + Northbeam for ad attribution.
Sharma Brands connected Love Wellness to their new paid search and paid social agency, Socium Media.
PERFORMANCE MEDIA STRATEGY
Sharma brands helped the Love Wellness team launch new products and variants including Big Brain, their BFCM campaign, and their “New Year New You” campaign during the duration of our partnership.
Sharma Brands created multiple high-converting landing pages. A few of which saw CVR’s up to 9%.
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Made with ♥️ by
the Sharma Brands team
Web design and development
Sharma Brands provided website strategy, design, copywriting, and development for both desktop and mobile for Love Wellness’s new site. We designed every page down to their 404, introduced new branding elements, pop-ups for email and SMS, and a new tech stack to power their site.
CVR Optimization
Sharma Brands audited their existing store and through the website redesign process introduced best new practices across UI/UX and accessibility while prioritizing CVR.
Performance Media Strategy
Sharma Brands connected Love Wellness to their new paid search and paid social agency, Socium Media.
Landing Pages
Sharma Brands created multiple high-converting landing pages. A few of which saw CVR’s up to 9%.
Ad Creative Strategy
Sharma Brands produced dozens of static, video, and gif ads for multiple campaign and evergreen strategies. We deployed new creative styles and offers ahead of Black Friday/Cyber Monday which increased sales. We iterated on format, channel, and offer to identify high performing variants that helped their brand reach new revenue milestones and goals.
Tech & Tools
Sharma Brands added new tech and tools to supercharge the Love Wellness store. We migrated them to Rebuy + Okendo, added a custom interactive bundle builder to boost AOV, and got them using Elevar for conversion rate tracking + Northbeam for ad attribution.
Product Launches
Sharma brands helped the Love Wellness team launch new products and variants including Big Brain, their BFCM campaign, and their “New Year New You” campaign during the duration of our partnership.
“Sharma Brands built our new website, connected us to our new paid acquisition agency, helped us launch new products + bundles, and improved our conversation rates through beautiful and effective ads + landing pages. I highly recommend working with their team”
- LO BOSWORTH, CHAIRWOMAN OF THE BOARD, LOVE WELLNESS
They are focused on women’s health and offer a variety of products focused on brain and body, gut health, beauty and vaginal health.
LOVE WELLNESS MAKES NATURAL PRODUCTS FOR NATURAL PROBLEMS.
In Q3 2022, Love Wellness approached Sharma Brands to help them rebuild their site, improve their creative efforts, landing pages, tech and tools, and more.
They wanted the full package and needed support to help them grow.
After understanding their needs, we believed that Love Wellness was the perfect fit for our Sharma Brands Scale Experience targeted at high-growth companies looking to reach new heights by allowing us to assist.
LOVE WELLNESS MAKES NATURAL PRODUCTS FOR NATURAL PROBLEMS.
They are focused on women’s health and offer a variety of products focused on brain and body, gut health, beauty and vaginal health.
In Q3, 2022, Love Wellness approached Sharma Brands to help them rebuild their site, improve their creative efforts, landing pages, tech and tools, and more.
They wanted the full package and needed support to help them grow.
After understanding their needs, we believed that Love Wellness was the perfect fit for our Sharma Brands Scale Experience targeted at high-growth companies looking to reach new heights by allowing us to assist.
THE SHARMA BRANDS SCALE EXPERIENCE
A NEW SITE, A NEW STRATEGY, NEW LANDING PAGES, NEW AD CREATIVE, AND MORE.
In month 1, we audited their entire brand across web and social.
We reviewed their tech stack, CRM, visual identity, paid ads, core products, offers, messaging and more.
From there, we created a unique holistic budget and growth plan with dozens of suggestions for improvements to help them achieve their specific goals.
In month 2, we redesigned their entire website based on our research and suggestions.
All together, this included X number of pages and Y number of sections for both desktop and mobile.
We wrote most of the copy, added new branding elements, updated their product photography, pop-ups for email and SMS, and more.
This 2 day shoot produced dozens of campaign specific and evergreen assets for organic and paid social + web.
In month 3, we focused on the development of their new site
with our Shopify Plus development partner, Peachy.
Alongside the development work for desktop and mobile, we focused on new product launch campaigns for LW’s Big Brain probiotics.
We created new static and video ads to support this work.
We also added Rebuy for subscriptions and Okendo for reviews. Once complete, we began discussing media strategies with their new paid search and paid social agency Socium Media.
In month 3, we focused on the development of their new site
with our Shopify Plus development partner, Peachy.
Alongside the development work for desktop and mobile, we focused on new product launch campaigns for LW’s Big Brain probiotics.We created new static and video ads to support this work.
We also added Rebuy for subscriptions and Okendo for reviews. Once complete, we began discussing media strategies with their
new paid search and paid social agency Socium Media.
By Month 4, their new site was live and we were driving substantial traffic with their media buyer Socium.
We created new ads, offers, landing pages, and on-site banners to help Love Wellness achieve their highest performing Black Friday/
Cyber Monday yet!
By Month 4, their new site was live and we were driving substantial traffic with their media buyer Socium.
We created new ads, offers, landing pages, and on-site banners to help Love Wellness achieve their highest performing Black Friday/Cyber Monday yet!
In Month 5, we focused a lot of our time on CRO optimization of the new website. We used Microsoft Clarity to better understand heat maps, site usage patterns, dead clicks, and areas to improve.
After analyzing this data, we improved various sections of the site to reduce bounce rate, dead clicks, and more. On our highest performing landing pages, LW saw CVR’s of up to 9%!
